Horse meat… are you there?

With slow revelation(although hopefully slowing right down) of horsemeat found in food products lately… i wonder if businesses that sell food with beef as a main/partial ingredient have been affected or have noticed a drop in sales..?

I’m curious because although i’m not overly concerned about having accidentally eaten horsemeat, i have to admit that whenever i open up a meal such as frozen pizza with what is supposed to be minced beef on it, the question “is this really beef?” does drift across my mind.

If even 1 person such as myself have such thoughts, what about many others.. are people perhaps consciously or subsconciously avoiding beef/meat meals/products unless they definitely know its origin lately… ?
Are restaurants bearing the brunt and seeing a fall in say orders of steak dishes, pies, beef casseroles, pasties etc… ?

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